When I began Sweetieland.Me I sought to look for a way to identify my personal writing in a new way. As a writer, a ghostwriter, educator and strategist there are other websites that support my role as a professional, but this was a different space. I wanted the .me to say outloud and personally. THIS is me. The home life, the professional sharing personally and the prospects finding me as me.
When asked about that ending to my website by clients, I encourage them to use a .me as their personal calling card. Do you own your name as a domain? Maybe someone got to your domain name first, in my case that was true. However I could obtain the .me version and since there were no trademarks in place for my home’s name, I could use it as my own.
It was easier for friends and prospects to remember me as I taught them.. “It’s my space…me!” and they easily could pull up my name or my client’s name and .me to immediately pull up their information. For businesses I have worked on with solopreneurs, consultants as well as service people could be “found” when their name of their business might be different and not as recognizable as their name. According to HR reports 52% of job Candidates have expressed frustration about the lack of human contact in the job search process. 67% of HR professional claim that a personal website provides more insight than a resume alone. 59% ofHR professionals believe that personal website provides a dynamic representation of personal and professional qualifications. Domain ME.’s HR research has shown that the websites and blogs matter in the job prospect and findability factors.
That .me domain has whole new usefulness when that information is understood and taken into consideration.
Wallah! Eureka, a solution for that “before branding was a thing” long name or not connected brand name as well as an effective calling card for employment or hire.
In these economic times we’re seeing more of our friends leave the department of defense, military and factory jobs at fifty, after serving for over twenty years.
They are entering a new job market as a second and sometimes third career option. There is a resource from US Survey of HR Professionals that talks about this My advice to each of them? Start with your name and a .me webpage. “Aside from required educational and professional background, candidates need to find a way to stand out – a feat that becomes increasingly challenging as technology plays an ever-growing role in the recruiting process.” says HR Prfessionals. Share who you are, where you’ve been, if you’re so inclined blog in the area that you’re attempting to engage and build your own platform by sharing in social media channels such as LinkedIN, Pinterest, or List Groups and small groups on Facebook. Listen to the needs, share your expertise AND your .me solutions in your blog, article, or videos. Build your presence and see if that presence doesn’t build your service, job opportunity or offerings!
While your pen and paper may be the comfortable space to write, taking your writing, experience and conversation to a .me level may just empower your success at a whole new level. Nearly 1/3 of HR Professionals interviewed saw great value in a personal blog or website to support your presence in the hiring process. Fifty percent think that personalized websites humanize the potential hire.
This post was inspired and sponsored by Domain.ME, the provider of the personal URLs that end in .ME. As a company, they aim to promote thought leadership to the tech world. All thoughts and opinions are my own.”